Creativity with Purpose

Creativity with Purpose

Creativity with Purpose | AI Edition
Participation Terms and Evaluation Criteria

Purpose of the Competition

  • Organized to celebrate RASTRO STUDIO’s anniversary, this competition aims to support ideas that combine artificial intelligence technologies with creative thinking to make a difference in branding, storytelling, and visual communication.

Eligibility

  • Participants must be 18 years or older and either active or aspiring members of the creative industry, including students in related fields.
  • Professional agency employees are excluded; the competition aims to encourage young and independent creatives.

Competition Theme

  • “How Are Brand Stories Shaped Through AI?”
    Participants are expected to interpret this theme and produce original content accordingly.

How to Participate

  • Participants must share their work via their Instagram or LinkedIn accounts.
  • The post must include the hashtag #CreativityWithPurpose and tag RASTRO STUDIO.
  • The concept or core idea should be explained in the post caption.

Format

  • 30–60 second AI-generated video / motion reel
  • or AI-generated static visual (design / illustration)
  • Audio or subtitles may be added freely in video submissions.

Technical Requirements

  • Video works: 9:16 format (MP4)
  • Static works: 3:4 format (JPEG or PNG)
    The content must reflect the participant’s original idea and creativity.
  • AI tools used (e.g., Midjourney, Runway, Sora, Higgsfield, etc.) should be mentioned in the description in Post caption.

Copyright and Usage Rights 

  • By participating, entrants grant RASTRO STUDIO permission to use their work for promotional or exhibition purposes related to the competition.
  • All submitted content must be original and must not infringe on any third-party rights.

Submission Deadline

  • December 10, 2025, 23:59 (UTC)
    Submissions made after this time will not be evaluated.

Evaluation Criteria

  • All entries will be evaluated by a jury composed of RASTRO STUDIO co-founders, creative industry professionals, and academics based on the following criteria:
  • Creativity and Originality (30%)
    Uniqueness of the idea, creative approach, and out-of-the-box thinking.
  • Design Principles and Elements (25%)
    Composition, color, typography, and overall artistic direction.
  • Storytelling (25%)
    Narrative flow, message clarity, and emotional/intellectual impact.
  • Alignment with “Creativity with Purpose” Theme (20%)
    Thematic and emotional connection with RASTRO STUDIO’s motto.

Results and Awards

  • The results will be announced on RASTRO STUDIO’s LinkedIn and Instagram accounts.
  • Winners will also be notified via email or direct message.

Prizes

  • 3-month Higgsfield AI subscription for 3 winners
  • RASTRO STUDIO Creative Mentorship Call (1:1 session)
  • Internship interview opportunities