Creativity with Purpose | AI Edition
Participation Terms and Evaluation Criteria
Purpose of the Competition
Organized to celebrate RASTRO STUDIO’s anniversary, this competition aims to support ideas that combine artificial intelligence technologies with creative thinking to make a difference in branding, storytelling, and visual communication.
Eligibility
Participants must be 18 years or older and either active or aspiring members of the creative industry, including students in related fields.
Professional agency employees are excluded; the competition aims to encourage young and independent creatives.
Competition Theme
“How Are Brand Stories Shaped Through AI?” Participants are expected to interpret this theme and produce original content accordingly.
How to Participate
Participants must share their work via their Instagram or LinkedIn accounts.
The post must include the hashtag #CreativityWithPurpose and tag RASTRO STUDIO.
The concept or core idea should be explained in the post caption.
Format
30–60 second AI-generated video / motion reel
or AI-generated static visual (design / illustration)
Audio or subtitles may be added freely in video submissions.
Technical Requirements
Video works: 9:16 format (MP4)
Static works: 3:4 format (JPEG or PNG) The content must reflect the participant’s original idea and creativity.
AI tools used (e.g., Midjourney, Runway, Sora, Higgsfield, etc.) should be mentioned in the description in Post caption.
Copyright and Usage Rights
By participating, entrants grant RASTRO STUDIO permission to use their work for promotional or exhibition purposes related to the competition.
All submitted content must be original and must not infringe on any third-party rights.
Submission Deadline
December 10, 2025, 23:59 (UTC) Submissions made after this time will not be evaluated.
Evaluation Criteria
All entries will be evaluated by a jury composed of RASTRO STUDIO co-founders, creative industry professionals, and academics based on the following criteria:
Creativity and Originality (30%) Uniqueness of the idea, creative approach, and out-of-the-box thinking.
Design Principles and Elements (25%) Composition, color, typography, and overall artistic direction.
Storytelling (25%) Narrative flow, message clarity, and emotional/intellectual impact.
Alignment with “Creativity with Purpose” Theme (20%) Thematic and emotional connection with RASTRO STUDIO’s motto.
Results and Awards
The results will be announced on RASTRO STUDIO’s LinkedIn and Instagram accounts.
Winners will also be notified via email or direct message.
Prizes
3-month Higgsfield AI subscription for 3 winners
RASTRO STUDIO Creative Mentorship Call (1:1 session)